Analytics

Today, you don’t have to guess the effectiveness of a marketing campaign. You can know, in real numbers. By strategically employing the right technology tools, we can empower you with the knowledge of exactly how your website is being used, how effectively it is generating leads, and which promotions are producing the most business. Beyond your website, we can help you track email marketing campaigns and even the effectiveness of traditional marketing media using strategic planning and technology implementation.

Conversion is the key to successful marketing. For internet marketing campaigns, we start with a simple formula:

Cost Per Click / Conversion Rate = Customer Acquisition Cost

This formula can be applied to all forms of marketing and client acquisition, and Boston Logic can show you how.

We also have the expertise to drive your cost per click down, thereby increasing the number of clicks for your budget, and increase the conversion rate of your website and other marketing efforts. It starts with a deep understanding of online marketing channels and marketing media and the strengths and weaknesses they each present. By strategically employing technology to track these media over time, highly refined marketing campaigns are developed.

Contact us to learn more about this process.