Pay Per Click Advertising

Pay Per Click advertisements are an essential component of successful internet marketing campaigns. When you launch a new site, Pay Per Click advertisements are the most effective means of generating users, even on the same day you go live. At Boston Logic, we have successfully and consistently brought thousands of users to our clients’ websites. We have successfully doubled site traffic for large and small sites overnight by implementing targeted pay per click marketing campaigns.

As with all of our internet marketing campaigns, we work with you to produce and maintain a highly effective campaign, over time. Pay Per Click advertising gives you the freedom to test different marketing copy, search for new audiences and niches, and learn who your best customers are.

Many clients come to us thinking that Search Engine Optimization is the answer. We inform them that SEO campaigns can indeed be very effective, but they take months to implement and, for big ticket search terms, they’ll be competing against very large companies. Before spending the time and money on search engine optimization procedures, PPC advertising allows you to immediately generate qualified site traffic.

What Is PPC Advertising?

You may be sitting there saying, "I don’t know the difference between the types of advertising on the net?" Let us explain.

Generally speaking, online ad placements are purchased in two ways; Price Per Thousand or PPM and Price Per Click or PPC. When you buy a PPM placement, you pay for that placement before anyone has clicked on it. Usually, you buy a thousand impressions, meaning that your ad will pop up at least a thousand times. If the ad is good and is placed in front of the right audience, then some percentage of the viewers may indeed click on the ad. Then again, you might spend a lot of money on impressions and never get any clicks and therefore no customers for your money.

Instead of paying for impressions, PPC advertising allows you to only pay when people click on your ad and come to your website. In other words, if you’re paying, then someone is visiting your website. This is a major advantage. You know exactly what you're getting when you pay. Also, you can generate as much website traffic as your budget allows with pay per click advertising.

However, not all site traffic is created equal. If you’re a plumber, then you probably don’t want to pay for clicks when the users are in the market for a new car, but instead, folks with leaky faucets. When you know the users coming to your website are in the market for what you are offering, they are known as a qualified lead. Just any user is an unqualified lead and much less likely to buy what you're selling. At Boston Logic, we specialize in targeting only qualified leads so you convert more sales and see a higher ROI.